How does Toluna use the data we collect?

Dear members,

We at Toluna believe that every opinion counts, so we help companies anywhere in the world make clear business decisions by bringing brands and people together via the world’s largest social voting community.

We would like to take a few minutes to give you more insight into our business model and how we generally use the data we collect.

• What is Toluna’s business?
• Who are Toluna’s clients? What do they want?
• Why does Toluna ask for personal information such as name and address?
• Why does Toluna ask so many questions in surveys?
• Why does Toluna keep asking the same questions in almost every survey?
• How does Toluna use the data we collect?
• What happens to my answers when I don’t qualify for a survey?

Please don’t hesitate to send us your feedback and share ideas on what you think the next tutorial should be about.

We can’t wait to hear from you!

The Toluna Team